Kristian is a popular blogger, podcaster, and veteran digital marketer with over a decade of experience. Every account is assigned a project manager to assist with any questions and issues that arise.Our guest on this weeks episode of Suds & Search is Kristian Bannister, Director of Product and Marketing at BrightLocal. Their team will set and track goals in Google, and implement live chat functionality, notifications, and results tracking as well as include audit reports. The KPI’s Alpha SEO tracks include keyword tracking for both desktop and mobile rankings, Google Maps, Google Analytics, integration, and GMB integration. Ideal for businesses that want to rank higher on search engines for their local business, the Alpha SEO base package includes an all-in-one SEO dashboard, one keyword topic and one target location, seven target keywords, one piece of content writing every six months, ten or more backlinks every month, five website pages of on-page optimization, a website audit and SEO issues fixes, GMB listing advanced optimization as required, website goal conversion tracking in Google Analytics, status reporting, ongoing website SEO health checks, and SEO key performance indicator (KPI) dashboard and metrics. The GMB audit details ranking factors, focusing on reviews, citations, and GMB signals. In the report, you will see an overall key citation score as well as a full breakdown of errors, correct listings, and listings not found. The citation tracker finds new citation sites, monitors existing citations, is capable of a full NAP data audit, and identifies duplicate citations. The summary appears as below with a focus on seven different areas, each with its own separate report. The local-search audit is an automated report that shows problem areas, while also revealing the best opportunities to improve search visibility. The local search rank checker lets a business see how it ranks in local search and includes a rankings table that monitors keywords, ranking change, and rank standing. This grid shows “hot zones” of specific keywords where local businesses can more easily rank. The built-in BrightLocal tools include a local search grid, which is a rank tracker meant to uncover blind spots by enhancing visibility in local search. The competitor report helps you monitor the online performance of direct competitors. BrightLocal provides multi-location reporting, automated reports, and tracks rankings for local search, maps, organic results, and mobile results. This white-label platform is locally focused and includes activities such as social integrations and review generation. Pingdom is an excellent local SEO on-site tool that identifies bottlenecks in website SEO. In other cases, a more specific tool might be the remedy. Depending on the business needs a robust platform such as BrightLocal or Moz Local could be the answer. The following list of tools provides a helpful glimpse into the world of local SEO. Others lean on easy-to-understand tools to help them achieve similar results. In fact, 40% of small and medium businesses outsource a portion or all of their local SEO work. Some smaller businesses don’t have a budget to hire an SEO manager, so they choose to outsource these tasks. The majority of marketers (67.7 percent) use between 2 and 5 SEO tools and software products to stay ahead in local SEO.Īs a very specific area of expertise, local SEO takes time, effort, and knowledge. In order to complete these activities efficiently, marketers and businesses rely on local SEO tools. Local SEO requires a number of activities both on-site and off-site in order to be successful.
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